There was a good article on the basics of disrupting an industry, it comes from a book here. So much has been made of the Uber’s/Lyft’s of the right now. But disruption is not new, it’s just a new buzzword for innovation or transformation. When Steve Jobs brought down record companies nobody called it disruption, he transformed the music industry from it’s entrenched ways and dragged it to the 21st century. Of course you can say he disrupted that and other industries and it would probably fit his style more. The word itself is more iconic now because it brings fear to the old way of doing business, it’s a more in your face of way of saying we are going to find a cheaper and streamlined method of doing what you do only better and it most cases use technology.
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