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marcolombardini
Posted by marcolombardini
January 2, 2019

What You Should Look For In a Real Estate Theme

What makes a good real estate WordPress theme? Most would say design and I agree to a point. But to me the true test of any WordPress theme is its backend ease of use, support and extensibility. This post is geared towards WordPress but the guide can be applied to any template whether it be Drupal, Joomla, or any other CMS.
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marcolombardini
Posted by marcolombardini
October 15, 2017

WordPress Real Estate Listings Syndicator Plugin

[vc_row][vc_column][vc_column_text]Now brokers, agents, landlords, management companies will have the ability to syndicate real estate listings to aggregators such as Zillow, Trulia, HotPads, Trovit, and others from your WordPress website. For a long time I have been on the search for a real estate plugin for WordPress that could feed aggregators such as Zillow, Trulia, RentHop, Postlets, and others so I could syndicate my listings without using a third-party service or manually adding every listings to each site.
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marcolombardini
Posted by marcolombardini
February 18, 2015

Choosing the Right Brokerage Firm

The life of a real estate agent can be extremely appealing. It's freedom with unlimited earning potential, and in NYC, a few deals can go a long way.  Sometimes, it seems that money falls from the sky and into your lap. You meet exciting people, celebrities, and titans of industry. One day you tour a $30,000 West Village triplex rental, the other your showing a $5,000,000 million dollar Townhouse.
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marcolombardini
Posted by marcolombardini
February 12, 2015

What Agent's Don't Want to Hear..

The real estate business is full of highs, lows, sometimes funny, occasionally inspirational, and of course, is loaded with characters from all walks of life abapentin medicine. Our trade is based on information and customer service, so answering the same questions over and over or listening to clients
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marcolombardini
Posted by marcolombardini
February 4, 2015

Top Ten Retail Chains in NYC

If you’ve ever wondered what happened to the old NYC, look no further than this report from the Center for an Urban Future. Since starting this survey 7 years ago the CFAUF has been keeping track of retail chains growth (And decline) in NYC. In 2014 the survey saw a big expansion of chain stores
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marcolombardini
Posted by marcolombardini
January 30, 2015

Yelp & NYC Real Estate - Filtered Vs Unfiltered

If you’re a real estate agent in NYC (or any other business anywhere else apparently) you’ve heard the rumors about Yelp!: they’ll filter good reviews and let bad reviews go public about you or your company. Of course that’s unless you decide to advertise with them, and then they can make all those bad reviews go away. I’ve heard many agents/brokers complain about their reviews, both filtered and unfiltered. This is a look into what Yelp! does and doesn’t do and how businesses are affected by Yelp!’s rating practices.
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marcolombardini
Posted by marcolombardini
December 19, 2014

Zillow To Phase Out Rental Pro/RentJuice for Brokers

Zillow announced today that they will be phasing out operations of it's standalone product Zillow Rental Pro also known as RentJuice. They will now focus on supporting landlords and property managers.
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marcolombardini
Posted by marcolombardini
October 23, 2014

How the Most Popular NYC Search Engine for Real Estate is Riddled with Open and Fake Listings

Streeteasy is the most reliable form of lead generation for brokers and agents and supposedly the most accurate information for buyers and renters. The website only advertises exclusives listings which (Until recently) you can keep up as long as you wanted to.
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marcolombardini
Posted by marcolombardini
October 10, 2014

NYC Real Estate Rental Apps

These days it takes more than just posting your listing on your company website and waiting for clients to call you (Duh). Gone are also the days when you could just wait till your MX feeds all the listing aggregators out there. Now you have to be mobile ready because waiting for feeds means you’re losing time and money. Thankfully there are some rental apps available now that can put you ahead of the pack. Some are free and some are not and though none of them are perfect they will boost lead generation.
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marcolombardini
Posted by marcolombardini
June 26, 2014

Brokerages & Agents Stats

NYC is full of agents with the concentration of activity in Manhattan & Brooklyn. I wanted to know where they mostly are in relation to the city itself, the report while as inclusive as possible (See About the Stats at the bottom of the report) I've only listed the top 5 in each category, (See categories below) Combing through 180+ brokerages the data
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marcolombardini
Posted by marcolombardini
June 13, 2014

Beginner Real Estate Forms For Free

Sometimes you just need a clean copy of a lease or rider. Believe it or not, not every RE company has all these forms ready for agents or if they do it's an old copy that can't be read or used. Maybe you're a new company starting out and need to get the basics.
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marcolombardini
Posted by marcolombardini
June 5, 2014

249 Central Park West Revisited

Not so long ago a client asked me if Leonardo DiCaprio was living on the corner of 85th and Central Park West, when I said it was pretty unlikely since there wasn’t a constant frenzy of pre-teens screaming or paparazzi snapping photos in front of the building. Still my client (or as he said, his girlfriend wanted to know) that Leo might be living in what is now known as the Central Park West castle. Undaunted by my opinion or facts he said that he couldn’t wait to see him walking around the neighborhood, undoubtedly grabbing a knish at Artie’s deli or scoring a slice at Pizza Pete’s. So my quest began to find out who purchased the 7900 SqFt behemoth.
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marcolombardini
Posted by marcolombardini
May 27, 2014

Problems are Underperforming Assets

I don’t work for money medication gabapentin. I work…

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marcolombardini
Posted by marcolombardini
May 22, 2014

NYC Real Estate Brokerage Directory

How many brokerages are in NYC? Plenty! Below is a list of active brokerages serving mainly Manhattan but also the outer boroughs recommended you read. If you want a comprehensive list detailing agent count, # of offices, locations, agents per office, CMS, Listing focus, and other information. Join my newsletter and you’ll get a sneak peek to the complete directory and other data complied.
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marcolombardini
Posted by marcolombardini
May 17, 2014

NYC Brokerages and Search Maps

23 maps of NYC defined by real estate brokerages. Part of an upcoming post on searching for apartments.
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marcolombardini
Posted by marcolombardini
May 13, 2014

Disrupting the NYC Rental Market

There was a good article on the basics of disrupting an industry, it comes from a book here. So much has been made of the Uber’s/Lyft’s of the right now. But disruption is not new, it’s just a new buzzword for innovation or transformation. When Steve Jobs brought down record companies nobody called it disruption, he transformed the music industry from it’s entrenched ways and dragged it to the 21st century. Of course you can say he disrupted that and other industries and it would probably fit his style more. The word itself is more iconic now because it brings fear to the old way of doing business, it’s a more in your face of way of saying we are going to find a cheaper and streamlined method of doing what you do only better and it most cases use technology.
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    Maker & Advisor in New York City, occasionally writing about Proptech & Techforgood. I live on the Upper West Side of Manhattan and you can catch me running in Central Park in the mornings.

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